INCREASING FOCUS, PRODUCTIVITY AND VIVIDNESS
Immersion in cold water stimulates the metabolic system by stimulating the function of mitochondria to generate more ATP. Activation of the sympathetic nervous system increases norepinephrine levels by 530% through the cold shock response.
INCREASING VITALITY, LONGEVITY AND FAT BURNING
Metabolic efficiency is one of the most important indicators of longevity and health duration. Cold water immersion has been shown to increase metabolic rate by up to 350%, boost mitochondrial function, and improve insulin sensitivity. Research also suggests that activating brown adipose tissue can help put the body into fat-burning mode, thereby reducing the waistline.
SCIENTIFIC LITERATURE
Human physiological responses to immersion into water of different temperatures. (Eur J Appl Physiol) 2000 March
Impact of cold exposure on life satisfaction and physical composition of soldiers (BMJ Mil Health) 2023 January
Short-term cold acclimation improves insulin sensitivity in patients with type 2 diabetes mellitus. (Nat Med) 2015 July
REDUCE ANXIETY AND STRESS, BOOST YOUR MOOD
The cold stimulus activates natural mood enhancers such as endorphins and dopamine by up to 250%, which may help promote positive feelings. In addition, the induction of the cold shock protein RBM3 is known to protect against neurodegeneration, improve cognitive function, and promote neuroplasticity in humans.
FEEL STRONG, RESILIENT AND FREE
Chronic inflammation can lead to autoimmune diseases and negative health consequences. Cold water immersion can be helpful in reducing an overactive inflammatory immune response, reducing pain and improving quality of life.
SCIENTIFIC LITERATURE
Post-exercise Cold Water Immersion Effects on Physiological Adaptations to Resistance Training and the Underlying Mechanisms in Skeletal Muscle: A Narrative Review. (Front Sports Act Living) 2021 April
Cold Water Immersion Directly and Mediated by Alleviated Pain to Promote Quality of Life in Indonesian with Gout Arthritis: A Community-based Randomized Controlled Trial. (Biological Research For Nursing) 2022 January
Immune changes in humans during cold exposure: effects of prior heating and exercise. (J Appl Physiol) 1999 August
LIVE EVERY DAY WITH PLENTY OF ENERGY
Chronic inflammation can lead to autoimmune diseases and negative health consequences. Cold water immersion can be helpful in reducing an overactive inflammatory immune response, reducing pain and improving quality of life.
SCIENTIFIC LITERATURE
Effect of the Depth of Cold Water Immersion on Sleep Architecture and Recovery Among Well-Trained Male Endurance Runners. (Front Sports Act Living) 2021 March
Altered brown fat thermoregulation and enhanced cold-induced thermogenesis in young, healthy, winter-swimming men. (Cell Reports Medicine) 2021 October
RECHARGE YOUR HEALTH
A healthy immune response not only fights infections, invaders and pathogens, but also aids in exercise recovery. Cold water immersion can help increase white blood cell counts, including T-lymphocytes, and reduce autoimmune reactions and chronic inflammation.
SCIENTIFIC LITERATURE
Partial body cryotherapy exposure drives acute redistribution of circulating lymphocytes: preliminary findings. (Eur J Appl Physiol) 2023 February
Residual effects of short-term whole-body cold-water immersion on the cytokine profile, white blood cell count, and blood markers of stress. (International Journal of Hyperthermia) 2021 April
INCREASING CONCENTRATION, PRODUCTIVITY AND EFFECTIVENESS
Low norepinephrine levels are a known cause of depression, reduced concentration, and impaired cognitive function. The cold shock of cold water immersion triggers a strong norepinephrine response, which is related to alertness, concentration, attention, and mood. In addition, performing cognitive tasks or mind games during cold water immersion can help improve memory and executive functions.
